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State of Coffee

Mark Prince
State of Coffee Columnist

Mark Prince

Mark has certified as a Canadian, USA, and World Barista Championship Judge in both sensory and technical fields, as well as working as an instructor in coffee and espresso training. He started CoffeeGeek in 2001.

Column Info

The State of Coffee column covers everything from the controversial to the commonplace in the world of coffee and espresso. We’ll look at current trends, techniques, technologies and methodologies. We’ll also explore the cultural aspects of coffee and espresso.

This week Mark Prince looks at ways, from a consumer standpoint, that espresso and coffee machine vendors can increase sales.
In this week's article, partially due to popular demand, Mark Prince takes another look at the proverbial God Shot, and zooms in on one of the major factors that can make or break it.
Finishing up the search for the elusive "God Shot", and answers to why $100 espresso cups are justified.
Mark Prince explains why he thinks $100 for an espresso cup is justified, and delves into what a God Shot is.
You think launching a new website is easy? Actually, it can be, unless you can't stop yourself. Read part one (of a two parter) on the launch of this website back in 2001.
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