About Us

The world's most read coffee and espresso resource
COFFEEGEEK

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we work together to make coffee appreciation stronger

BENEFITS

Exactly Your Target Market

The CoffeeGeek visitor and member is someone who has a vested interest in getting better coffee and espresso; they are interested in the latest gear, the latest techniques, the latest trends, and want continually better results in the cup. You, as a specialty coffee based business, are exactly the kind of company our site visitors want to do business with. 

CoffeeGeek only sells our directly controlled marketing and promotional space on our website to companies in the specialty coffee world; this includes equipment vendors, coffee roasters, manufacturers and accessory product makers and vendors. Our 650,000 monthly readers know this and place a higher value on the content and promotional material they view on this website.

It’s time for your company to take advantage of this perfect target market, and we have many ways for you to do so, some starting as low as $15 a month.

Our Promotional tools

Ways to Promote on CoffeeGeek

We have dozens of ways to promote your business, goods, and services on the CoffeeGeek website, from native ad placements in our blog to our unique “box” ads, all the way to our new Newsletter and revitalized podcast. In that mix includes unique call to action rich HTML placements, sponsorships of major content, and much more. On top of that, we’ll work with you for entirely unique promotions – pitch us an idea and we’ll discuss!

Here’s the six main ways to promote your business, service, or goods on CoffeeGeek.

Exclusive Advertiser Perks

We have several automatic and free perks provided to all CoffeeGeek advertisers.

First, if your company sells a product we review, your company will automatically be listed prominently in the review’s “where to buy” area, as long as the product is provided by a manufacturer for review (or we buy the product to review). This can drive major sales to your business, and doesn’t cost you an extra penny.

Second, every page on CoffeeGeek has a floating carousel of our sponsors and their logos, to show our readers the companies that support this website. This is also provided at no additional charge for all our active advertisers (including box ad advertisers with 2 ads minimum).

Here’s what it looks like.

The companies that make this website possible

CoffeeGeekSponsors

Effective Marketing

Native Advertising on CoffeeGeek

Native Advertising: one of the most effective ways to reach an engaged audience online today. What are they? In simplest terms, it is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial.

Native advertising works well. Consumers look at native ads 53.5% more than display ads. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher, than the original content on many websites. Native ads also fight ad fatigue, a common problem with the visitors to any website.

Most importantly, they let you really engage with an audience that you normally would never get access to.

One CoffeeGeek, our Native Ad program will be in two places: the Blog Section as the primary zone, and our forthcoming newsletter will have a Native Ad placement every issue. All native ads on CoffeeGeek will have a subtle, yet clearly marked indicator that it is promoted content.

Our Blog Native Ads will be just like any other blog post. Video, audio, photos, even detailed structured content with lots of hyperlinking is allowed. We have a set of ethical guidelines that must be followed for all placements, but beyond that, almost any type of post is possible. Your Native Ad will be just like any other Blog post, including full feature on our front page and Blog landing page, fully searchable and categorized by site tags, and can stay online on our website for up to six months.

What kind of topics should you consider for our Blog Native Ad Program? Here’s some possibilities.

SELL GOODS
clear the shelves

MoveInventory

  • Sell Your Overstock
    Warehouse full of a product? Use our native ads to move them quickly!
  • Move Your Refurbs
    Native ads are a great place to get the word out about refurb stock!
  • Clear Out Old Inventory
    Products collecting dust on the shelves? Push them out via our native ads!
Native Blog Ads are a perfect venue for moving inventory that you're having difficulty selling or promoting.
EDUCATE
Promote Knowledge

CoffeeExperts

  • Establish Expertise
    Native ads give you a platform to establish your product and coffee expertise.
  • Exclusive Product How Tos
    Does your company have an exclusive product? Do a native ad How To!
  • Promote Resources
    Education / demo walk throughs on your vendor site? Write them up in our blog!
Use our native ad blog space to talk up your company's expertise and knowledge of coffee and espresso.
Engagement
Show Off

PromoteVideo

  • Promote Youtube Channel
    Got a lot of Youtube content? Write a CoffeeGeek blog post promoting it!
  • Showcase Latest Videos
    Use our native ads to promote your latest product videos, with lead in / follow up text.
  • Promote Live Series
    Regularly do live vidcasts, or post series videos? Post in our blog to promote!
Our native ad Blog posts are ideal for showing multiple videos and having lead in and followup text and links.

Our newsletter also has some native ad opportunities as well, and they are listed below in the Newsletter section.

Chat with us today about how we can get CoffeeGeek’s native ad program working for you and your company. 

Engaged and Interactive

Call to Action Advertisements

Over the years we’ve pioneered a lot on CoffeeGeek, from how to present instructive how tos and write white papers on how we test and write about products, to very innovative ways to advertise, including the hyper targeted GeekLinks we pioneered, with click throughs as high as 15%. Our latest innovation is the rich Call to Action styled promotional opportunities we’ve designed and crafted for our advertising partners.  No other website in our industry has anything near as effective or unique.

With our Call to Action Promotions, we can deliver a high engagement, interactive and animated method of promoting your company, service or product. Almost anything is possible, from video backgrounds and scalable, interchanging images, to interactive triggers and animations. Almost any size is possible too, and they are all responsive designs, meaning they look just as good on mobile as they do on desktop.

Here is one recent example we built for a CoffeeGeek advertising partner. 

Jura

JURA is the innovation leader in automatic coffee machines for the home and workplace, offering a true bean-to-cup experience that is freshly ground, not capsuled.
Sale!

We can present these boxes in just about any size and layout, and depending on your budget, can make them very simple, or mutli-step complex, including 3D animations and more. Here’s a few more examples.

Top Pick
Gaggia Classic Evo Pro
perfect for home
Gaggia Classic Evo Pro
atThe true Classic just got even better, in the new Evo edition.
Breville Bambino®
A CoffeeGeek Top Pick for Budget Espresso Machines for 2024. Feature Rich, Perfect Starter Machine
Feature Packed

Brand Awareness

Banner Advertising on CoffeeGeek

Our bread and butter promotions on CoffeeGeek are the banners. Where most static or GIF-animated banners on websites are waning in their effectiveness, the banners running on CoffeeGeek enjoy high click through rates (some as high as 0.5% of views, or as many as 5,000 clicks a month), and very high impression counts. More importantly, they establish your brand name with our readers. 

We also promote — and to be frank, celebrate — our banner advertising partners in other ways, including logo carousels peppered throughout the website, prominent logo and link placement in our newsletter and listing on our active partners page. These additional benefits are only offered  to our banner, native ad, and call to action advertisers, and can help increase traffic to your website, especially through our highly engaged programs.

We have a wide range of banner placements that fit all budgets, starting at $65/mo, and we offer multiple-month and multiple placement discounts that offer even greater savings. We also have a “try it” special price for companies that are employing our promotion services for the first time. All of our banner placements can be geo-targeted for a nominal fee, and they can be updated several times each month to promote your latest sale, product or campaign strategy.

Here’s a look at our current banner program and the sizes and placements available. NB, banners cannot exceed 1mb in total file size.

Maximum Exposure
Top of Fold Banner

Our most prominent banner position is what we call the “top of the fold” banner, which is at or near the top of every page, often just below the main titles, and in some cases above it. These are placed and designed as the first main image our readers will see on a page. They are always centered across the full width of the page.

They can be up to 1000px long, 200px tall, and scale for mobile and tablets. Formats include jpg, png and animated gif.

Good Engagement and positioning
Mid-Article Banner

We offer two placements of mid-article banners: site wide, and for an even more economical price, in the blog only. These banners are placed in the middle of our main content panes, and for longer articles (such as reviews and how tos), there can be up to 3 of them on a web page.

 

Mid Article Banners are up to 800px wide, and 150px tall and can be animated. Formats include jpg, png and animated gif.

Effective, Mobile Friendly
Sidebar Banner

Our sidebar banners appear on almost every page on this website and translate very well in mobile displays because we’ve set them up to intersect with the main content at the top, middle and end. We run on average two per page, though some long content pages can feature 3 or more.

They are a standard 300 pixels wide, and can be up to 600 pixels tall. Formats include jpg, png and animated gif.

Effective, Mobile Friendly
Article End Banner

Our article-end banners are mostly in content columns, but sometimes are full content width across a web page. Because of the different placements, they have a 750px width max requirement. We offer one placement per page and they are site-wide. 

End Article Banners are up to 750px wide, and 125px tall and can be animated. Formats include jpg, png and animated gif.

Breville Oracle Touch

Contact us for more info on our varied and unique banner ad placements and program. Note multiple-banner and multiple-month discounts are available, and we offer a one time “try it now” introductory price.

Highly Engaged and Invested

Coffee Pulse and Espresso Pulse: Our Newsletters

CoffeeGeek’s exclusive and original content newsletter, the Coffee Pulse, launched on November 1, 2022 and was followed by our second newsletter, the Espresso Pulse, in February, 2024. They have a combined subscriber base of 21,700 double-opt in subscribers, obtained from CoffeeGeek’s membership signups over the past fifteen years.

Both newsletters feature original content article that is exclusive to subscribers, updates on recent CoffeeGeek website activity. Coffee Pulse has a general coffee focus (including some espresso related content), where the Espresso Pulse focuses 100% on espresso in specialty coffee.

Newsletters are just about the most effective marketing tool online today. Newsletters enjoy a 4400% ROI (crazy number!) and are 40 times more effective in acquiring new customers when compared to Facebook ads, Google Adsense ads, or purchasing ad space on Twitter or Instagram.

In fact, 4.25% of email marketing respondents will complete a sale, vs. 2.4% who visit based on a search, and less than .5% based on social media interactions. These stats are for general purpose, opt-out email marketing; 100% opt-in (such as our subscriber lists) has even higher returns. Our Coffee Pulse Newsletter’s performance meets and exceeds these numbers. Our open rate is as high as 60% per issue (industry standard is around 35%), and our CTR is as as high as 20% on some elements (average is 7.2% as of January, 2024).

Here are some recent examples of the newsletter.

Our Pricing

We offer flat CPM rates for advertising, from $8 up to $35 for non exclusive placement and styles. Currently, CoffeePulse has 12.4K subscribers, and Espresso Pulse has 9.3K. We also offer complete exclusive sponsorship of entire issues for a fixed rate. We can also run contests, surveys and promote your events in our newsletters for greater traffic and response.

Contact us for more info if you’d like to sponsor either theCoffee Pulse or Espresso Pulse Newsletters, including ways we can work exclusively with your company to access this highly targeted market.

Economical and Effective

Box Ads on CoffeeGeek

When we relaunched CoffeeGeek in 2021, we introduced a new type of modular, go-anywhere ad called the “box ad”. It was a tiny 150px square ad that we could put in clusters everywhere on the website. They were designed to be very inexpensive ways to promote single products or services for your company.

With our 2024 redesign, we are updating the box ads to a new shape, but with the same philosophy. The new size is 300px by 100px, no-animations, straightforward JPG or PNG files, and will appear all over our website, including side bars, mid-article breaks, the bottom of pages, and even within some of our content listing areas. They are visual, mobile friendly (in fact they look better in mobile than our big banners do), and are very cost effective.

Our widebox Box Ads can start as low as $8 a month per ad spot when you purchase 15 or more slots a month. But even if you just want to buy one or two, our entry point price is just $25 flat rate a month for thousands of impressions. These ads are no-frills: you can change them only once per month, and there’s no tracking or reporting available.

Here is one configuration of our live box ads, as an example:

Rancilio Silvia Pro X at 1st in Coffee

Contact us for more info if you’d like to purchase our Box Ads for your company, service, or product. They are the least expensive advertising option we offer and a very economical way to reach CoffeeGeek’s audience.

Attentive Audience

The CoffeeGeek Podcast

CoffeeGeek had a pioneering podcast from 2004 through 2011, with 67 episodes published. We’ve recently revived the archive of most of these episodes, and they are all available on Spotify and other sources today. We will be bringing back the CoffeeGeek Podcast in the early summer of 2024.

In its heyday, the CoffeeGeek Podcast enjoyed over 50,000 downloads in the first week of publication and some episodes have been downloaded or listened to a half million times in their long run. Those numbers are our target for the new Podcast when it launches.

We will be offering both open and exclusive sponsorship of episodes when the podcast is relaunched. There will be two 30-45 second commercial spaces available: we can either play your pre-recorded audio, or we can read a script to promote your business. In addition, your business will be listed and promoted in the show notes and all associated material with the podcast, and will remain for the life of the podcast.

For exclusive sponsors, we can also run specific segments fully focusing on your business and expertise.

Pricing is TBA, but will be highly competitive with existing coffee-related podcasts.

Contact us for more info on the revitalized CoffeeGeek Podcast and how you can be involved, early on.

Let's Work Together

Contact Us

If you’re interested in any kind of marketing or advertising on CoffeeGeek, please use the contact form below and we’ll get back to you, usually within 24 hours.