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Counter Culture Coffee BREW DOWN Event to  Benefit EarthShare Gulf Coast
Press release from Counter Culture Coffee, Date: August 3, 2010
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~Handcrafted Coffee Brewing Takes Center Stage at Coffee Skills Competition in Durham~

Durham, NC (August 3, 2010) – Counter Culture Coffee today announced an upcoming event designed to showcase some of the Southeast’s sharpest coffee skills in a fun, spectator-friendly competition format.  The Counter Culture Coffee BREW DOWN, a handcrafted coffee brewing competition, will offer each competitor five minutes per elimination round to brew 12 ounces of coffee from his or her choice of nine brewing methods.  Each competitor’s brew will be evaluated by a panel of judges on both taste and technical specifications.  

The competition, which takes place at 7pm on Thursday, August 12, at Counter Culture Coffee, 4911 S. Alston Ave., Durham, NC, 27713, is open to the public and free to spectators.  A $5 entrance fee is required to compete, and all proceeds from the event will benefit the EarthShare Gulf Coast Restoration Fund.  

Event sponsors Dolly Mama Handmade Chocolates, Toast, and Wine Authorities will provide some of Durham’s most delectable food and drinks on site.  Counter Culture will also provide made-to-order espresso and coffee drinks.  Additional sponsors include Fullsteam Brewery, Homeland Creamery, Kitchenworks, and Mahlkonig.

Although there is no charge for food or beverages at the event, Counter Culture and its partnering sponsors kindly ask for donations to the EarthShare Gulf Coast Restoration Fund.  There will be collection jars on site, and all checks should be made payable to EarthShare North Carolina.

“We’re excited to bring this unique competition format to the Triangle, which boasts not only a phenomenal food culture, but also some of the most skilled professional and home-baristas in the country,” said Counter Culture’s Mark Overbay.  “We also hope that the event helps garner support for the EarthShare Gulf Coast Restoration Fund.  Our business was founded on the belief that we are all part of one large, interconnected ecosystem, and we hope that this effort, while small, can aid the Gulf’s recovery from the oil spill.”

About Counter Culture Coffee

Founded in 1995, Durham, NC-based Counter Culture Coffee pursues coffee perfection with a consuming passion.  From its direct collaboration with coffee farmers and craft roasting to its cutting-edge coffee education program and innovative sustainable business practices, Counter Culture represents a new paradigm in the specialty coffee.  Guided by its overarching commitments to quality, sustainability, and education, Counter Culture partners directly with producers at origin to import and roast premium coffees for cafes, restaurants, and specialty markets. The organization holds weekly public coffee cuppings and teaches a full curriculum of coffee education courses at regional training centers in Atlanta, GA; Washington, DC; New York City; and Asheville, Charlotte, and Durham, NC. Counter Culture Coffee and its coffees have been acclaimed in publications including Saveur, Bon Appétit, Gourmet, DETAILS, Food & Wine, Real Simple, Wine Spectator, Forbes, The New York Times, and The Washington Post. For more information or to order coffee, please visit www.counterculturecoffee.com.

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