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Bellissimo Announces the Release of the 2007 WBC DVD
Press release from Bellissimo, Date: October 25, 2007
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Portland, OR, October, 25 2007  In a joint venture with the World Barista Championship (WBC), Bellissimo Media Productions has created a two-DVD set documenting the 8th Annual World Barista Championship (WBC) held in Tokyo, Japan July 31 to August 2, 2007. This DVD set is the first of its kind produced in the eight-year history of the WBC, and uniquely captures both the heart and mind of the exciting 2007 championship event.

The first DVD is a 55-minute overview of the WBC event that displays the soul of the competition. This documentary-style DVD includes interviews, local color shots and footage of all of the competitors in action.

"The DVD documents the full WBC experience, and allows viewers to see and feel the excitement generated by this competition as well as to hear from the participants, attendees and coffee professionals from all over the world," said Bruce Milletto, the film's director. "The film is truly riveting and has the potential to win major national awards and recognition."

The second 100-minute DVD is a training tool that features the performances of the six finalists in their entirety, followed by the awards ceremony.

"This disc is perfect for baristas who dream about competing or bettering their skills and want to analyze every move these champions make in their 15-minute performances," said Milletto.

James Hoffman of the United Kingdom was declared the 2007 WBC champion out of a field of 45 competitors. Second place went to Heather Perry of the United States and third place to Carl Sara of New Zealand. Baristas who won sanctioned WBC competitions held around the world were eligible to compete for the title. Baristas were judged on artistry, presentation, technical skills and the quality of the beverages they prepared.

About Bellissimo Coffee InfoGroup
Bellissimo is the specialty coffee industry's leading consulting company and founder of the American Baristas & Coffee School. The company is well known as the producer of the award-winning coffee education DVDs “Espresso 101,” “Espresso 501,” “The Passionate Harvest,” “Everything BUT Coffee” and “Advanced Barista Training: Extreme Pours.” Bellissimo is also the publisher of the business manuals Bean Business Basics, Opening a Specialty Coffee Drive-thru, Effective & Essential Marketing for the Specialty Coffee Retailer and Achieving Success in Specialty Coffee. Bellissimo’s worldwide client list includes Fortune 500 companies as well as American and International entrepreneurs. As a result of the success of his company, Bruce Milletto is recognized by the press and the coffee industry internationally as “the voice of North America’s specialty coffee industry.”

Bellissimo Coffee InfoGroup

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