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Swiss Water Sets The Standarts for Decaffeinated Coffees
Press release from Swiss Water, Date: October 29, 2006
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Media Contact:
SWISS WATER® Trade PR
Ph: 800.677.6181 x244
Email: tradepr@swisswater.com
Date: October 2006, For Immediate Release

SWISS WATER DECAFFEINATED COFFEE COMPANY, INC. ANNOUNCES
APPOINTMENT OF BOB WEAGLE AS VICE PRESIDENT MARKETING


Swiss Water Decaffeinated Coffee Company (SWDCC) of Vancouver, British Colombia, announces an important addition to its executive personnel. Mr. Bob Weagle has been appointed Vice President Marketing at SWDCC.

Mr. Weagle is an informed, energetic and experienced business professional with a proven track record in building brand value. His background includes over 27 years in packaged goods with Kraft Canada, across a broad range of their businesses and brands. His skills were further enhanced in an entrepreneurial venture in marketing communications.  Most recently, Weagle was involved in Business Development and Distributor Relations in the industrial supply and cutting tool industry. Through all these endeavors he was instrumental in delivering positive business results. Weagle brings strong competencies in the areas of leadership, interpersonal, conceptual and personal effectiveness, and he looks forward to enhancing the value of SWISS WATER® Process to all of their business stakeholders.

Weagle’s role at SWDCC will be to
∑ strengthen brand value
∑ reinforce consumer and customer relationship building
∑ leverage new and emerging methods of communicating with the consumer
∑ expand innovation in products and services

Frank Dennis, SWDCC’s President and CEO adds, "While we've been doing some great work with our current team, Bob gives us the depth of experience we need to focus our efforts and propel the Swiss Water message and brand forward. We've got a great product and Bob has the know-how to efficiently get that message to the decaf coffee consumer, for our benefit, and for that of our customers who are quality-conscious specialty coffee roasters."

On a personal note, Weagle enjoys keeping fit, golf, travel and fine dining. SWDCC welcomes Bob Weagle to their team!

About Swiss Water Decaffeinated Coffee Company, Inc.
Swiss Water Decaffeinated Coffee Company, Inc. (SWDCC) decaffeinates premium coffees to a 99.9% caffeine free level. The SWISS WATER® Process is a certified organic, 100% chemical free, proprietary decaffeination process used by premium roasters and demanded by discerning decaf drinkers around the world. The SWISS WATER® Process is the world's only branded decaffeination process and SWDCC supports its brand through ongoing consumer research and focused consumer advertising. For more information about SWDCC or brokers and roasters that carry SWISS WATER® Process decaf, visit www.swisswater.com.

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