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The 2006 Western Foodservice and Hospitality Expo
Press release from Reed Exhibitions, Date: June 20, 2006
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Miles of New Products and New Events Planned for The 2006 Western Foodservice and Hospitality Expo-x=

Early-bird Registration is now available online at www.westernfoodexpo.com

NORWALK, CT June 19, 2006 - From Saturday, August 26th through Monday, August 28th, the Los Angeles Convention Center will host the Western Foodservice & Hospitality Expo featuring several new and exciting special events - making this the one trade event not to be missed.  Reed Exhibitions, producers of the event, encourages all foodservice professionals to visit www.westernfoodexpo.com to take advantage of the Shows' early-bird registration, offering a reduced offer of $25 to attend the three-day event.

"We are planning for a terrific show with several new and exciting events, making the 2006 Western Foodservice & Hospitality Expo the gold standard for all restaurant shows in the country," said Ron Mathews, Event Director.  "This year's event is about NEW.  New features include new products that have never been seen or tasted, new international foods being introduced into the US market, new demonstration cooking theaters and a pizza pavilion and competitions, the inaugural Los Angeles Wine & Food Festival, new educational programs, the Ultimate Barista Challenge, and much, much more."  

One of the most exciting new features will be the launch of the inaugural Los Angeles Wine and Food Festival to be co-located with the Expo.  The Festival, showcasing in excess of 100 wines, dozens of gourmet food companies and specialty items for the wine enthusiast, will be open to trade professionals attending the Expo as well as the general public and will feature two days of wine tasting and gourmet food as well as a Reserve Tasting Event featuring premiere wines and specialty food tasting.

The Reserve Tasting and Gourmet Food Sampling event kick-off for the Festival will take place at the Marriott Downtown Los Angeles on Friday, August 25 from 6:00 pm to 10:00 pm.  On Saturday 8/26 and Sunday 8/27, wine tastings and food sampling will be offered in Kentia Hall in the Los Angeles Convention Center, just steps away from the Western Foodservice and Hospitality Expo Show floor.  Attendees of the Western Foodservice & Hospitality Expo are invited to attend the Los Angeles Wine & Food Festival on 8/26 and 8/27 for only $10 a day and receive a huge discount when signing up for the Reserve Tasting and Gourmet Food Sampling event 8/25.  For more information, visit www.lawineandfoodfest.com.

Other new initiatives include the New Product Gallery, sponsored by Nation's Restaurant News which will feature in excess of one hundred new products that will be judged by the industry professional attendees producing winners of the People's Choice Awards.  All new products will be displayed on tables within the Expo for close up viewing and, in addition, attendees will have the opportunity to sample (taste) and test new products during a dedicated time each afternoon and then vote on their favorites.

New food will be highlighted in Demonstration Cooking Theaters throughout the Show floor where chefs will showcase new products, new techniques and menu-enhancing recipes.  Local well-known and notable chefs will be front and center in The "Hot Spot" Culinary Demonstration Theater hosted by a notable "foodie" who will answer questions and garner audience participation.  Iron Chef Cat Cora, Guy Fieri, host of Guy's Big Bite on Food Network, Tommy Tang of Let's Get Cooking and Dave Lawrence, author of Boy Meet's World.  Also new to the food front is a new Pizza Pavilion hosted by Roma Brands as well as an International Arena that will feature dozens of international foods.  

The Western Foodservice & Hospitality Expo will hold an extensive conference program that will focus on the critical issues affecting the restaurant and foodservice industry in finance, technology, and so much more to help attendees grow their business.  New to the lineup this year are two special courses presented by The BarFly Group, expert consultants to the industry.  The first seminar, Restaurant Rookie Boot Camp is a highly energized session jam packed with a day of learning. Developed for new restaurant operators, the seminar will focus on tricks of the trade that normally are learned through years of enrollment in the "School of Hard Knocks."  The second seminar, Chain and Multi-Unit Operator Summit, will teach participants how to set the foundation for forming, operating and growing a successful chain concept.  Pre-registration is required for each seminar.

Other features include a Barista competition to celebrate the tremendous growth in specialty coffee.  The Ultimate Barista Challenge(tm) taking place on the exhibition floor in a show of coffee creativity flaring, as baristi prepare their own inspired espresso beverages for discerning professional tasting judges. This will delight audience members in a showdown of three flights of espresso frappe, espresso cocktails, beautiful caf� latte art and finding the definitive Ultimate Barista! In addition, the 4th Annual Culinary and Pastry Competition organized by The Academie Culinaire de France, will take place at the Show.

Several special areas on the Show floor will create an energized and exciting experience for all attendees.   The stage will be flanked by large video screens, TV production cameras, and a d�cor designed to inspire the attendee.  To show that Reed Exhibitions stands behind the enhancements and investment to the Western Foodservice Expo, they are offering a Business Benefit Guarantee to any attendee who doesn't find one new idea, vendor, product, contact or solution at the Show that will benefit their business.

The Western Foodservice & Hospitality Expo is produced and managed by Reed Exhibitions, and sponsored by the California Restaurant Association (CRA).  The 2006 Expo will take place at the Los Angeles Convention Center from Saturday, August 26 through Monday, August 28, 2006.  For more information call 800-840-5612 or visit the official Show web site at www.westernfoodexpo.com.

ABOUT REED EXHIBITIONS:
Reed Exhibitions, which manages more than 420 events worldwide, is a member of Reed Elsevier Group plc, a world-leading provider of information-driven services and solutions.  Reed Exhibitions offers integrated market access programs covering exhibitions, trade publications, direct marketing and the Internet to a database of 3.5 million in North America.  Reed has North American office in Norwalk, CT, Waltham, MA, Palm Beach, FL, Las Vegas and Toronto, and sales and operations offices worldwide.  (NYSE:RUK/ENL).  Reed manages three shows for the foodservice and hospitality industry in the U.S., including the Western Foodservice & Hospitality Expo to be held August 26-28, 2006 at the Los Angeles Convention Center; the Florida Restaurant & Lodging Show to be held September 8-10, 2006 at the Orange County Convention Center in Orlando; and the International Restaurant & Foodservice Show of New York to be held March 4-6, 2007 at the Jacob K. Javits Convention Center;  Altogether, more than 50,000 foodservice professionals attend the three shows.  More information about these events can be found by visiting the official event web-site at www.thefoodshows.com.

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