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Swiss Water Decaffeinated Coffee Company (SWDCC) is proud to announce the opening of their second decaffeination line, doubling their decaffeination capacity. Early in 2004, SWDCC realized that a second production line would be needed to meet growing customer demand and the result is Line 2, covering approximately 20,000 square feet of additional operating floor space!
This expanded capacity was driven by the rising consumer demand for coffee decaffeinated using the 100% chemical free SWISS WATER® Process. According to the 2005 NCA drinking trends study, decaf now accounts for 18% of all coffee sales in North America, which in fact, is greater than Fair Trade and Organic combined. Decaf consumption is driven by two factors: the growth of the “baby boomer” market (women aged 50+ who are the core consumers of decaf) and an increased focus on health conscious lifestyles. Often, consumers choose to drink decaffeinated coffee due to health concerns; as a result, they tend to avoid coffee that is decaffeinated using chemicals, instead opting for Swiss Water decaf.
SWDCC’s major construction project, involving significant capital investment and roughly 112,000 man-hours of labor, commenced March 2005 and ended early January 2006, with the first coffee off Line 2 in March 2006. In developing Line 2, the engineers found several opportunities for process refinement. Jeff MacVicar, facility manager at SWDCC, and Kurt Dyck, a chief engineer of SWDCC, wanted to insure that both Line 1 and Line 2 were producing identical coffees, so they made the move to improve Line 1 at the same time.
According to Frank Dennis, SWDCC’s President and CEO, “This expanded capacity will enable quick turnaround of customer coffees, especially during the busy Q4 period. It will also allow roasters to decaffeinate special and/or small lots with far greater flexibility.” Furthermore, Dennis adds, “We’ve forecasted that the market for chemical free decaffeinated coffee will double over the next five years and are therefore convinced that this segment is worthy of our further investment. The opening of our second line is evidence of that commitment.”
About Swiss Water Decaffeinated Coffee Company, Inc.
Swiss Water Decaffeinated Coffee Company, Inc. (SWDCC) decaffeinates premium coffees to a 99.9% caffeine free level. The SWISS WATER® Process is a certified organic, 100% chemical free, proprietary decaffeination process used by premium roasters and demanded by discerning decaf drinkers around the world. The SWISS WATER® Process is the world's only branded decaffeination process and SWDCC supports its brand through ongoing consumer research and focused consumer advertising. For more information about SWDCC or brokers and roasters that carry SWISS WATER® Process decaf, visit www.swisswater.com.