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the first look
Ascaso Arc Espresso Machine
First Look Posted: Wednesday, June 30, 2004
Author: Mark Prince
Machine Class: Semi Automatic Dual Purpose Boiler
Ascaso Arc
Product Supplier

Morala Canada Trading Inc.
1320 Bank Street,
Ottawa, Canada, K1S 3Y4
1 (613) 230-4452
1 (800) 625-9625

Product Pricing

Ascaso Arc, Black
$499 Canadian Dollars
Other models and colour choices are available. Contact the vendor for more details.

One of the first reviews published on the CoffeeGeek site after we launched the site was for an upstart consumer grinder out of Spain, called the Innova.

Innova is not just a grinder name however; it is the consumer - retail machine wing of the Spanish equipment manufacturer called Ascaso. And Innova has new espresso products on the market - three consumer single boiler machines called the Arc, the Eclipse, and the Dream.

CoffeeGeek was supplied the Innova Arc, along with an Innova Conical Burr doserless (chute) model grinder by the great folks at Morala Import, one of eastern Canada's best known commercial machine importers and installers. Morala has been increasing their consumer offerings over the past few years, and this new lineup of Innova machines is a bold step by the company.

We were also supplied the higher priced Innova Dream espresso machine in bright yellow; this machine will be subject to its own product review.

The Innova Arc has a MSRP of $399 in Canada, but Morala sells it for $369 as of this writing and offers a very attractive package price with any of their stock of Innova grinders.

We're excited about this lineup. At the top end, the Dream machines look very cool and in this author's opinion, could rival the Francis! Francis! (FF!!) X1 in terms of "sex appeal" while sitting on the counter. FF!! has had good success at getting their X1 into TV shows and movies. I'm betting if a few set directors spy the Dream version by Innova, they may opt for it instead. But the Dream version of these machines is almost $300 more than the low end Arc.

The Innova Arc is an appealing machine in the looks department in its own right. It comes in a variety of finishes and our test model, featuring black side panels and polished metal splash plate, drip plate and top, looks very nifty. Throughout this First Look and the subsequent Detailed Review, we'll be discussing the Arc along side it's matching grinder, talking about how the two products work with each other.

As always, this is a First Look, not a detailed review, and as such, anything and everything we write about the machine is subject to revision, change, or even complete reversals! In other words, don't take our word for it... yet.


This first look and all its parts are ©2001-2015 CoffeeGeek.com and the first look in part or in whole may NOT be reproduced in any electronic or printed medium without prior permission from the author or this website. This includes all photographs. For information on reproducing any part of this first look (or any images) or if you would like to purchase a printed version of this first look for commercial or private use, please contact us at info@coffeegeek.com for further details.
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