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Reports From the Road
SCAA Long Beach 2007 - Day 3
Author: Beata Siwinski
Posted: May 7, 2007
Article rating: 9.6
feedback: (9) comments | read | write
 
1st Line Booth Visit - No Jim!
Posted by Beata Siwinski, 12:15pm Permalink to this blog entry
Click for larger image
1st Line Equipment
Tucked in the back corner of the show, I could tell this was a "coffeegeeker's" hangout!
Click for larger image
So Much!
There was so much here on display!
Click for larger image
Elektra
It looks so cute like this! This is how we should have this machine at home!

Day 3 of the exhibition is already in the full swing. I came by the 1st in Line booth a few times hoping to meet Jim Piccinich, the company's owner. Unfortunately he wasn't here, and is probably out enjoying the show floor. I did get to meet Moses Gammoh who showed me around the booth, and I saw a wide range of machines offerings including some that I see when I am at home, like the Elektra Lever machine and the Vibiemme Domobar Super.

Mark has that machine back up on the test area sitting next to another machine that looks similar to it, and this brings up something about living with "the CoffeeGeek".

Whenever I see Mark really into his testing mode whether it is for a paying client (he does a lot of consultation work these days) or for the website, I see how passionate he is about what he is doing, and how serious he takes it. I say this because it was strange seeing a machine that I see at home, with probes and thermometers running through it, then I see the same machine all shiny and beautiful on the show floor, and it is like it is an entirely different machine, but also the same, and I just know looking at the machine that it is probably a very good one, just because I catch some words Mark is mumbling when he is testing it, or the enthusiasm he shows, even today after how many millions of espressos he has had - the enthusiasm for having a great espresso on a good machine. Yes, he actually woops and hollas at home all by himself (so he thinks!) when he has a good coffee experience.

I assume Vibiemme review is coming at some point, but because of what I see at home, I recognized this one in the 1stline booth as being a good espresso machine.

There were so many interesting things in the 1st Line booth that were catching my eye, from shiny machines to interesting parts and accessories. There were plenty of grinders and tampers and all sorts of things that I think a CoffeeGeek would love. For me, the lever machine and the Vibiemme were standing out. I also noticed that there were always many people at the booth, so obviously, it is a great show for 1st Line to be at.

I also got to meet there Jason Casale from Classico Coffee Roasting Company - another CoffeeGeek advertiser who was also helping out in Jim's booth.

1st Line has been a great supporter in the past for CoffeeGeek, and they continue to support the website to this day. It was a good visit, but I am sorry I missed Jim; I wanted to put a face and smile to the emails I have written him in the past.

Article rating: 9.6
Author: Beata Siwinski
Posted: May 7, 2007
feedback: (9) comments | read | write
Reports From the Road Column Archives  
Column Description
One of the more popular pieces of content on the CoffeeGeek website are the reports from major trade shows. We cover shows like no other media source does - giving first hand intimate and frank reports that give you the real scoop on what's going on, from a consumer and a coffee lover's true perspective.

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