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Jtrubaca
Senior Member
Jtrubaca
Joined: 14 Nov 2006
Posts: 16
Location: Santa Cruz
Expertise: Professional

Espresso: Marzocco
Grinder: Rio
Drip: shmip...press...yes
Roaster: Probat
Posted Sat Dec 15, 2007, 5:57am
Subject: Re: Santa Cruz Espresso Update
 

Mobelyfan,
Thanks a lot for coming by and checking us out. I'm glad your experience was of quality. As Jim is saying we are trying out a new espresso as well which has been quite good, fuji apple and carmel bitter/sweet notes. This espresso is made to be pulled 20-30 sec. The Streetlevel is definitely our flagship espresso and its going to stay that way, but it was found to be best at 35+ sec.(I know some people are shuttering right now, haha), it's happy place!!! So if you have not tried it there, perhaps give it a shot. And Jim, best SO shot ever?? I'm flattered, thanks! And thanks for all the support people, it's very appreciated! We'll continue to grow and refine to get better=)
Peace,
Jared
Verve Coffee Roasters
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harrymanback
Senior Member
harrymanback
Joined: 15 May 2007
Posts: 219
Location: slo*cal
Expertise: I live coffee

Espresso: expobar brewtus ii
Grinder: la cimbali md6, baratza...
Drip: nah...bodum press(es)
Roaster: modded wear•ever popcorn...
Posted Sat Dec 15, 2007, 9:37am
Subject: Re: Santa Cruz Espresso Update
 

i made it up to verve last saturday on my way up to chico and was also quite impressed -- they definitely rank among the bay area's hot spots.  i agree with gary that with all the different roasters we have now, variety and not quality is the debate.  what do you like in your blend?  your single origins?  and of course, having places to stop on a long drive is nice as well.

while up in chico, i also got to check out empire café, a new shop over by campus and the railroad tracks, in an old rail car.  very nice vibe inside, and lucky (formly of temple in sacramento) was currently pulling shots of 114.  they weren't rotating through any single origins, but perhaps that will be an addition once they get established.  definitely worth a stop if you're on your way up to lassen or shasta.

also of note, lucky mentioned a few current developments in the cali coffee scene.  barefoot will be moving to san jose (or just will be opening up a new roasting / café site).  also, he mentioned that the owner of the naked lounge in chico is also the owner of the verve in santa cruz and will be serving up verve roasts shortly, and the owner (sorry, forget the name) studied roasting under john laird of pacific bay (another fantastic bay area roaster).  nice to see the coffee scene continuing to flower in cali.

harry.

 
"i should pull up the hardwood to see if there's carpet underneath! . . . no, that's never the case."
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jimru
Senior Member


Joined: 12 Aug 2005
Posts: 25
Location: Santa Cruz, CA
Expertise: I love coffee

Espresso: Andreja Premium
Grinder: Mazzer Super Jolly
Roaster: iRoast
Posted Tue Dec 18, 2007, 8:47pm
Subject: Re: Santa Cruz Espresso Update
 

I had a really bad day today. My car broke down in Felton in the rain and I was stranded for 2 hrs before the tow truck arrived. But then, the tow truck driver offered me a ride to Scotts Valley and I decided to visited Coffee Cat. For those of you that don't know, Coffee Cat is one of three coffee houses owned by Manthri (LuLu Carpenters and LuLu's at the Octagon). Manthri had told me that he was going to move the Octagon process to Coffee Cat. It was time to check it out. Well, I had an outstanding Calssico, on par with those I've had at the Octagon and a very good Lighthouse. So I think we can add Coffee Cat to the ever increasing list of outstanding espresso places in the Santa Cruz area. Hats off to Manthri!
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ManthriSrinath
Senior Member


Joined: 20 May 2006
Posts: 58
Location: santa cruz, ca
Expertise: Professional

Espresso: Various
Posted Tue Dec 18, 2007, 9:32pm
Subject: Re: Santa Cruz Espresso Update
 

Hi Jim. Sorry to hear about your car. No fun. Glad to hear they did okay at Coffee Cat. As you noted, we've been using the Octagon as a test bed for new and old technologies that are relevant to an increasingly sophisticated espresso scene. As we are satisfied that we understand and are able to reproduce processes that lead to improved espresso, coffee and the overall experience, we are moving them into the stores. Coffee Cat is actually where we have our Roasting Works, and we service all the stores and restaurant accounts from here. This market is however, more mainstream, and we have been somewhat gingerly moving towards a more epicurean product experience. It is gratifying to hear that it is now satisfying a sophisticated palette such as yours.

On a related note, we now use ACF cups at the old Lulu's as well, and triple baskets on the Linea. I'm also going to install PID controllers on this machine in the next year. You might give it a try sometime and let me know how we do. Also, sometime in the next six months or so, we will be bringing in some sort of manual grinders to complement the Swifts in each store, and you'll see the espresso offerings increase in scope.

I'm working on a new concept called barLulu that will be a simple espresso bar. We may get one open late 2008 or early 2009. I'll keep everyone posted.

Okay, update complete. Thanks Jim. Hope you get driving again soon!

Manthri
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Mizspresso
Senior Member
Mizspresso
Joined: 7 Sep 2007
Posts: 304
Location: Sunnyvale, Ca
Expertise: I love coffee

Espresso: Vivaldi II, MyPressi
Grinder: Mahlkonig K30 Vario, Macap...
Drip: Bodum (press)
Roaster: Sonofresco
Posted Wed Dec 19, 2007, 9:50am
Subject: Re: Santa Cruz Espresso Update
 

Hey Manthri

Since you're into some expansion here, why not open something on this side of the hill? Lulu's is great but I don't make it to Santa Cruz as often as I like. ;->

Also, any chance there will be another coffee workshop? The one in October on Espresso was great.

-Barbara
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ManthriSrinath
Senior Member


Joined: 20 May 2006
Posts: 58
Location: santa cruz, ca
Expertise: Professional

Espresso: Various
Posted Wed Dec 19, 2007, 2:23pm
Subject: Re: Santa Cruz Espresso Update
 

Hi Barbara,

To answer your second question first, I am (slowly) working on the next seminar. We have interesting prospects for future speakers. I was too ambitious in my desire to have a seminar in January, but we will perhaps be ready by February. I'll keep you posted. Glad you liked the last one.

I have contemplated a store over the hill many times over the years, but things never seem to come together at the right time and in the right order. And now you have so many great options over there! We will continue to  look at Santa Clara and Monterey counties for potential sites and perhaps someday something will come to fruition. In the meantime, we are going to focus on improving our local stores and to building a culture of product and service excellence. I hope we will see you over here from time to time and that you have a great experience with us when you do stop in.

Thanks for the kind words!

Manthri
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Mizspresso
Senior Member
Mizspresso
Joined: 7 Sep 2007
Posts: 304
Location: Sunnyvale, Ca
Expertise: I love coffee

Espresso: Vivaldi II, MyPressi
Grinder: Mahlkonig K30 Vario, Macap...
Drip: Bodum (press)
Roaster: Sonofresco
Posted Wed Dec 19, 2007, 5:12pm
Subject: Re: Santa Cruz Espresso Update
 

I do understand, but I must say I am somewhat envious of the Santa Cruz scene. Seems like you have more QUALITY coffee per capita than us South Bay-ers. Barefoot makes a fine cup but Lulu's has 'em beat big time on atmosphere.  And now I hear a rumor they're moving to San Jose. Sigh.

You know, the Sunnyvale Town Center is being demolished to make way for an entirely new place along the lines of Santana Row.

Just sayin...  ;->
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jimru
Senior Member


Joined: 12 Aug 2005
Posts: 25
Location: Santa Cruz, CA
Expertise: I love coffee

Espresso: Andreja Premium
Grinder: Mazzer Super Jolly
Roaster: iRoast
Posted Wed Dec 19, 2007, 6:09pm
Subject: Re: Santa Cruz Espresso Update
 

...still without my car, but in a rental and found myself on 41st Ave....gotta go to Verve! Today, Sean pulled me an excellent Streetlevel and then Jared took over and  pulled an absolutely wonderful decaf espresso....loads of chocolate and caramal and an unbelievable mouthfeel, I still think he added cream:-)...I couldn't believe it was decaf!

Tomorrow, I'm going downtown, guess I better check out LuLu Carpenters and the upgrade there...I'll let you know Manthri...
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ManthriSrinath
Senior Member


Joined: 20 May 2006
Posts: 58
Location: santa cruz, ca
Expertise: Professional

Espresso: Various
Posted Thu Dec 27, 2007, 8:16am
Subject: Re: Santa Cruz Espresso Update
 

Hello everyone! Happy Holidays. Just a quick note to let you know that we have a Yemen Mocha Ismaili brewing as an SO espresso at the Octagon. Super bright, leather, tobacco notes. Worth a try. It was really lovely this morning. Thanks!

Manthri
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GaryH
Senior Member
GaryH
Joined: 24 Oct 2003
Posts: 2,530
Location: San Jose California
Expertise: I love coffee

Espresso: Isomac Zaffiro
Grinder: Macap M4 Doserless
Vac Pot: none
Drip: yes
Roaster: none
Posted Wed Jan 2, 2008, 1:11pm
Subject: Re: Santa Cruz Espresso Update
 

ManthriSrinath Said:

Hello everyone! Happy Holidays. Just a quick note to let you know that we have a Yemen Mocha Ismaili brewing as an SO espresso at the Octagon. Super bright, leather, tobacco notes. Worth a try. It was really lovely this morning. Thanks!

Manthri

Posted December 27, 2007 link

Fortunately they were still pulling the Yemen Mocha Ismali this Wednesday morning and it was indeed an amazing nice shot with a very nice after taste. Very glad I got to taste it.

GaryH: Lulus_Jan08_1a.jpg
(Click for larger image)
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