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JuanR
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Joined: 30 Nov 2012
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Posted Thu Oct 10, 2013, 2:14pm
Subject: Breville and the SCAA
 

I hope this topic does not cause any problems; I've seen how out of control some threads have become at the mere mention of Breville.

Does anyone have any thoughts on the fact that Breville won Best New Product, Coffee or Tea Preparation & Serving Equipment (Consumer), at this year's SCAA event for their Barista Espress machine?  I don't see anything in this forum about it and just wondered if this might change any perspectives.

I just happened to notice and was curious to see what you guys thought.  The SCAA gets thrown around a lot (eg. "I won't take that brewer seriously until it's SCAA approved, then I might have a closer look at it"), and this would seem to be a pretty strong endorsement of a Breville machine on their part.
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GVDub
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Posted Thu Oct 10, 2013, 2:45pm
Subject: Re: Breville and the SCAA
 

Who were the other contenders and how does one get nominated?

Not expressing an opinion otherwise, never having owned or used a single Breville appliance, but I've seen too many Grammy awards go for absolute crap, despite being voted on by industry professionals, to take any sort of awards seriously without having some idea of what the process for nomination and what the competition is.
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JuanR
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Location: Houston
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Posted Thu Oct 10, 2013, 2:52pm
Subject: Re: Breville and the SCAA
 

I completely agree, and have absolutely no idea how one gets nominated or voted in.

I just have seen posters use SCAA as backup for something that they think is good time and again; so it was interesting to me that Breville was on this list, when so many here have such contempt for that company.

Not saying they deserve or don't deserve the accolade, it's only an observation and a conversation starter.  By all means fill me in if you think the award is crap, or if you think it has real meaning.
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CoffeeRoastersClub
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Posted Thu Oct 10, 2013, 3:11pm
Subject: Re: Breville and the SCAA
 

I believe that many coffee products get SCAA awards but do not get SCAA Certification.  In other words, just because an item gets an award is not necessarially a precursor to SCAA certification.  Its kind of like a popularity contest at High School; the most popular are not necessarially the best and brightest.

FWIW

Len

 
"Coffee leads men to trifle away their time, scald their chops, and spend their money, all for a little base, black, thick, nasty, bitter, stinking nauseous puddle water." ~The Women's Petition Against Coffee, 1674

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calblacksmith
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Posted Fri Oct 11, 2013, 6:51am
Subject: Re: Breville and the SCAA
 

nm

 
In real life, my name is
Wayne P.
Anything I post is personal opinion and is only worth as much as anyone else's personal opinion. YMMV!

Feed the newbs, starve the trolls and above all enjoy what you drink!
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JuanR
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Posted Fri Oct 11, 2013, 7:51am
Subject: Re: Breville and the SCAA
 

Does anyone know what the criteria are?  Now I want to know.  I went onto their site and tried to find some parameters but couldn't.  There is the "People's Choice" that attendees vote on, so that's pretty cut and dried.  It's the other award, the Best New Product, that I can't find any info on.  I am guessing this is chosen by a panel of judges at the event?

Does anyone know?
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jwoodyu
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jwoodyu
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Posted Fri Oct 11, 2013, 8:00am
Subject: Re: Breville and the SCAA
 

CoffeeRoastersClub Said:

the most popular are not necessarially the best and brightest.

FWIW

Len

Posted October 10, 2013 link

Advertising dollars play into these things as they do with magazines and websites regardless of all the rhetoric to the contrary.

 
Yes i have a reason for leaving SCG off my list, yes it is my opinion, yes it is subjective as opinions are by definition, no don't start a flame war because you disagree.
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frcn
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Posted Fri Oct 11, 2013, 8:34am
Subject: Re: Breville and the SCAA
 

Those companies who wish to vie for the award pay a fee to be included in the voting.

 
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JuanR
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Joined: 30 Nov 2012
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Location: Houston
Expertise: I love coffee

Posted Fri Oct 11, 2013, 8:47am
Subject: Re: Breville and the SCAA
 

frcn Said:

Those companies who wish to vie for the award pay a fee to be included in the voting.

Posted October 11, 2013 link

Wow, really?  I have to say that's pretty disappointing (not necessarily for this example, I don't care about Breville at all, just in general).  So these "awards" are completely meaningless.
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CMIN
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Posted Fri Oct 11, 2013, 9:05am
Subject: Re: Breville and the SCAA
 

JuanR Said:

Wow, really?  I have to say that's pretty disappointing (not necessarily for this example, I don't care about Breville at all, just in general).  So these "awards" are completely meaningless.

Posted October 11, 2013 link

Really no different then car mags, workout mags, business mags etc... advertising $$$$ is where it counts. I can look through some of my cars mags and see test where X car won and low and behold the mag along with a couple of their other issues are full of X car adverts.... then another test where a different car/truck wins, and once again that mag and for example it's following issues are full of that vehicles adverts. Same for other mags.... just the biz

Nothing against Breville, they do have some cool stuff. My neighbor has a Youbrew which is pry the best all around brew unit with built in grinder, which apparently didn't meet the SCCA certs yet makes a cup basically as good/extremely close to a Bonavita or Techo. And yet from what the SCCA said the Youbrew wasn't at the right temps and fell off fast, spent the least amount of time at X temp etc, they must of gotten a bad unit or something b/c if that was true you would easily tell a difference between it and the latter two, which I really couldn't, though I personally would still go with a stand alone grinder and one of the others.
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