Posted Fri Oct 29, 2010, 9:45pm Subject: Silvia V3 Pro & Silvia 2010 LE BEEF
I guess this is the old FORM before FUNCTION in product design.
I emailed them awhile back asking if they are ever going to offer a PID fitted machine (said no).
I'm suprised the "brass" at Rancilio went with red leather clad machines (LE Model)
as a $300.00 USD / $400.00 CDN upgrade instead of offering up PID fitted machines.
Most owner descriptions of the Rancilio involved superior quality/functionality over form.
Function is what made the machine great in the first place.
The Description from Rancilio on the development of their product lines is baffling.
Rancilio LAB is the technological heart of the company.
This division works unceasingly with creativity and professionalism to develop innovative functions that can constantly perfect our product line. Innovation means finding solutions that can assist baristas in their work, making machines increasingly easy to use and reliable. Following a contemporary design, Rancilio is constantly researching style, in harmony with the image of modern locations all over the world. Perfection is composed of a multitude of elements that together, and only together, generate a product of excellence: technology, design, reliability, ergonomics. Every detail makes every one of our machines unique. This is our passion. Rancilio passion.
*** They only considered the design element by wrapping leather on the LE Model vs the V3 Pro*** *** No consideration was given to ergonomics, reliability or technology in the LE Model***
In the long run, I'm sure they would stand to make more profits from a PID mfg. fitted Silvia.
They only have one machine for the home market. Why not try a PID home version of the Silvia?
It's already been proven by the modder's and offered up as package deals by companies.
Unless marketing knows something we don't about the buyer demographics for the Silvia.
With a who's who list of technological patents one would hope for a PID'd Silvia!
JasonBrandtLewis Senior Member Joined: 9 Dec 2005 Posts: 6,416 Location: Berkeley, CA Expertise: I live coffee
Espresso: Elektra T1 - La Valentina -... Grinder: Mahlkönig K30 Vario -... Vac Pot: Yama 5-cup Drip: CCD, Chemex Roaster: No, no, not another...
Posted Sun Oct 31, 2010, 1:00pm Subject: Re: Silvia V3 Pro & Silvia 2010 LE BEEF
My guess is that we'll see it in v4 or v5, but keep in mind that this site, as well as HB (and, for that matter, every other coffee site on the net!) represent but a tiny fraction of home espresso market. We're a vocal lot, but we are a very tiny one. If Rancilio -- or any other manufacturer -- is looking at marketing a prosumer machine, we are -- proportionately -- a larger segment of the potential target market . . . but that market is considerably smaller.
Once upon a time, Gaggia and Rancilio dominated the North American -- OK, I can't speak for Canada -- the American market, but that was long before brands like Cuisinart, Krups, Braun, Breville and others were sold in ever department store, kitchen store, etc., etc.
There's no doubting the quality of a Silvia, but the question Rancilio has to ask is: is the additional R&D worth the potential increase in sales/profit?
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