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Starbucks Introduces New Fully Automatic Home Espresso Machine
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DrZeus
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DrZeus
Joined: 8 Sep 2002
Posts: 64
Location: Portugal
Expertise: I love coffee

Posted Wed Nov 13, 2002, 9:53am
Subject: Starbucks Introduces New Fully Automatic Home Espresso Machine
 

http://biz.yahoo.com/bw/021113/130042_1.html

SEATTLE--(BUSINESS WIRE)--Nov. 13, 2002--The local coffeehouse just got a lot more local. Today, Starbucks Coffee Company (Nasdaq:SBUX - News) introduces the Saeco Italia(TM), a fully automatic home espresso machine built to outperform and outlast every other espresso machine in its class.
"With the Saeco Italia home espresso machine, you could open a Starbucks coffeehouse in your own kitchen," jokes Ken Mooney, Starbucks product manager, Brewing. "Because of several exclusive design features, this machine is superior to every other fully automatic espresso machine on the market."

Easy-to-use and intelligently designed, the Saeco Italia home espresso machine delivers high quality espresso shots and steams milk with increased power for extended duration, producing coffeehouse quality espresso beverages every time. In addition, the Saeco Italia(TM) home espresso machine grinds and brews espresso coffee fresh with each use, has several design features found only in restaurant espresso machines, and is supported by a two-year limited warranty.

"The Saeco Italia is also the smartest fully automatic espresso machine on the market," continues Mooney. "The Italia grinds, tamps and brews a fresh espresso shot with every push of a button, and then it cleans up after itself. All you need to do is enjoy your beverage."

The Saeco Italia will be introduced in select Starbucks coffeehouses throughout North America, at Starbucks.com, and at 800/STARBUC on November 13, 2002 at the special holiday season price of $695 U.S. ($995 CAN).The Saeco Italia will be regularly priced at $895 U.S. ($1,295 CAN). For brewing questions, Saeco technical support will be available toll-free, seven days a week, 9:00AM-5:00 PM EST, at 866/723-2648.

Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world, with more than 5,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The company is committed to offering the highest quality coffee and Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled FrappuccinoŽ coffee drinks, Starbucks DoubleShot(TM) coffee drink, and a line of superpremium ice creams through its joint venture partnerships. The Company's other brands enhance the Starbucks Experience through best-of-class products: Tazo Tea Company offers a line of innovative premium teas, and Hear Music produces and distributes a line of exceptional compact discs.

 
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