dlo Senior Member Joined: 29 Jan 2012 Posts: 2 Location: UK Expertise: Professional
Posted Thu Sep 20, 2012, 10:30pm Subject: Single Portion Drinks
Im interested in people's views on single portion drinks, $8 billion of global shares and the fastest growth category in coffee, almost 50% of that being Nespresso, what are the views of fellow geeks ?
Well, thanks to clever marketing, uninformed and as far as quality coffee is concerned de-educated John Q. Public probably thinks Nespresso and the likes is the penultimate coffee/espresso experience, highly convenient and luxurious.
Most CoffeeGeeks will tell you it's an approximation of espresso at best, if not rubbish.
*** "This drink of the Satan is so delicious that it would be a shame to leave it to the infidels." (Pope Clement VIII on coffee, when he was urged to ban the beverage)
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