ronpistolero Senior Member Joined: 1 May 2005 Posts: 122 Location: philippines Expertise: I love coffee
Espresso: Anita by Quickmill Grinder: Macap M4 Stepless Doserred,...
Posted Wed Nov 13, 2013, 10:40pm Subject: Freshest Coffee Ever
If this machine hits big in the market, then that means a lot have not been paying attention to the countless articles on post roast "resting" of the coffee beans; or have totally misinterpreted the meaning of freshness in the coffee world :-) .... Click Here (techcrunch.com)
It's pretty obvious the promoter of this machine doesn't know beans about coffee roasting as most every coffee requires a period of rest after roasting, normally a minimum of a day at the very least, and often longer. The other weird issue in this presentation is the offer to facilitate access to green coffee beans directly from the farmer. Most likely, offering green beans for their system at premium prices if they do succeed at finding buyers to purchase their machine.
This machine suggests to offer an enhanced quality that simply isn't there by promoting super freshness. Only people who know diddly-squat about coffee will fall for that. After all, optimal roasting of coffee beans requires practical skills as well as experience and the right equipment. Different beans require different roasting profiles to develop their aromas. And of course, beans not only need to cool after roasting, but also to rest in order to reach their aromatic peak. This coffee maker can't provide any of that. Apart from that, 12-14 minutes from roasting to drink leaves only a few minutes for roasting, which must mean roasting at very high temperatures. Nothing good can come out of that.
The Bonaverde is bulls*#%. But I'm sure some people will buy it. Probably the same people who believe that Nespresso is the pinnacle of espresso.
You might as well drink wine right after primary fermentation, which brings me to my latest business idea: Who needs vintages? The Bonagulp is a machine that crushes grapes, mixes the juice with yeast, and after a few days you can tap the freshest wine ever. Taste and enjoy! All I need is someone who's willing take the risk to back me up with a few million dollars to develop the Bonagulp and bring it to marketability. I'm sure it would be a great investment.
By the way, here the first conceptual design. ;-D
(Click for larger image)
*** "This drink of the Satan is so delicious that it would be a shame to leave it to the infidels." (Pope Clement VIII on coffee, when he was urged to ban the beverage)
OregonCityMan Senior Member Joined: 30 Oct 2013 Posts: 40 Location: Portland, Oregon Expertise: I love coffee
Espresso: Salvatore SES Semi Grinder: Ascaso I-2 mini Roaster: Torrefattore 1KG, DIY 1/2lb
Posted Sat Nov 16, 2013, 12:12pm Subject: Re: Freshest Coffee Ever
Since my favorite thing about my addition to coffee is roasting it, I can't believe this product will actually produce anything close to a good cup of coffee. Maybe they could include a degassing chamber of some sort to artificially age the beans.
They are asking for your money, so why don't they ask for Green Mountains money, maybe because it's a bad idea?
Take the concept a step or two further. Same process, but in a large vending machine. Machine sets up with preroasted coffee in a source drum, person buys a cup of coffee, a 16oz protion of green beans goes into the roasting chamber. While the beans roast, preroasted beans go to the grinder from the source drum. then brews the cup. The roasted beans when done will go into the source drum and replace what was just grounded, this is really a super-auto brewer. A busy machine could keep up with volume if the green storage is large enough.
They must barely hit first crack, because after that you lose the buttered popcorn smell and it's not something you want to vent in the house. There also can't be a very good grinder in there at that price range which is far more important than shaving a few days off the age of the beans.
I'll give them props for doing something from the Green Hornet. Just seems more a gimmick than practical to me.
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