Heissmeister Senior Member Joined: 6 Aug 2013 Posts: 10 Location: Martinsville, VA Expertise: I live coffee
Espresso: Rancilio Epoca Grinder: Super Jolly w/dosing chamber Drip: Bunn
Posted Tue Aug 13, 2013, 1:36pm Subject: Re: Bonding your personality with your coffee!!
I think since Starbucks I s available, that's a great,place to start! But it might take some investment on your part if yu are going to make it on your own. Lets remember that even Starbucks coffee is a huge upgrade from instant coffee. Then if you have a coffee pot at home, go ahead and get the coffee ground at the shop. It's true that coffee expires from its prime quality in about 3 minutes after grinding, but it will still taste worlds better than nestle coffee. Take it home and brew it. I use about 1 tablespoon per 8 oz of liquid, which is a liquid cup by volume. If its too strong or weak, then Tweak it in either direction for your taste. Remember, you have to work your way up in a pleasant way to appreaciate good coffee. If you don't enjoy the journey of discovering what you like, then Why go there to begin with? I use the back of my hand to tap around the center of the basket. Then brew. Try it black first. It may be bitter. That's ok. Wait about 10 seconds after your first taste, then taste it again. Then based on that taste, determine how you want to season the coffee, if at all. I love black coffee. But if its not pleasing to my palette, I'll add a touch of cream. I don't usually add sugar because it masks the flavor of the bean too much. You could also try adding non salted butter. This will give you similar richness that you may receive from a non paper filtered brewing method, and will taste much rounder. It's important to use no salt butter because the iodine in the salt can add an unpleasant metallic flavor to the coffee.
If you get this far, you have just taken a huge step in the right direction. Get comfortable in this place, because its an excellent starting grounds (har har) for a wonderful life of coffee. I wouldn't probably have the love for coffee that I have without having had a Starbucks at school. I don't go there much anymore as I have my own place and an unlimited supply of awesome coffee. Well, lots of it at least. I hope you figure it out, and good luck!
I know, and I agree. I wasn't born as a coffee gourmet neither, there's a lot I've had to learn (and still do). But I think it's pretty sassy to market instant coffee as a high quality beverage. Unfortunately, a lot of average consumers seem to believe that.
*** "This drink of the Satan is so delicious that it would be a shame to leave it to the infidels." (Pope Clement VIII on coffee)
Cerridwyn Senior Member Joined: 6 Jun 2010 Posts: 457 Location: Inland Empire California Expertise: I live coffee
Posted Wed Aug 21, 2013, 3:28am Subject: Re: Bonding your personality with your coffee!!
Instant coffee is a way to get caffeine in your system.
I worked for not quite 8 years in a hospital that did not allow anyone to brew coffee (the first 7 years). I'm serious. It was not allowed at all. They did have instant, for the patients. And looked the other way if a nurse drank it.
Trust me, we drank it. At 1 AM, half way into your 12 hour shift, caffeine was a necessity. It was nirvana.
About my last year there, something changed and you were allowed to have a coffee pot and coffee, but the organization would pay for none of it. The staff was responsible for the machine, filters, coffee, etc. It was a huge step up to have a Mr. Coffee. And the instant was forgotten.
A few months ago, I got a free sample of the same brand I used to chug down that 20+ years ago with relish. I couldn't drink but a swallow or two. Yes, I tried it, just to see. I honestly think it tasted worse, but that's probably a palate change.
If I were in that same situation again, I would probably drink it out of necessity. Thankfully, the world has changed.
I got my first cuppa when I was probably around 7. It was probably Yuban because that was what my father preferred and my mother didn't care. It was mostly milk with a splash of coffee to turn it not white. I was hooked. In high school, I carried chicory coffee (no, I didn't ever live in NO, LA) in a thermos to drink in the morning. I drank it black.
Tastes mature, like fine wine (can't say coffee, it does not get better with age)
jmjdubai Senior Member Joined: 5 Aug 2013 Posts: 10 Location: jumeria Expertise: I love coffee
Posted Wed Aug 21, 2013, 10:57pm Subject: Re: Bonding your personality with your coffee!!
No fresh powder anywhere as it's stale in about 15min from grinding so you can imagine what store bought preground is like lol ;) , you need fresh roasted whole beans and then ground right before use. And not beans from a place like Charbucks, mean Starbucks, where they have long since been stale by the time you buy them and resemble taste of burnt logs. You need to find a roaster near/around you that could shop to you, import, or roast yourself... however if your just starting off and from your other post liking Starbucks.... your a long ways off from roasting your own on a commercial roaster to keep up with volume (no offense).
Am I missing something here? How did this go from your "look at nescafe cafe late" to a sudden "give me ideas I want to make a business plan asap"?
"Coffee leads men to trifle away their time, scald their chops, and spend their money, all for a little base, black, thick, nasty, bitter, stinking nauseous puddle water." ~The Women's Petition Against Coffee, 1674
I'm going to go out on a limb and say that the OP is missing something that is central to these forums. It's not just that the majority of the people that post here like coffee, it's that we're PASSIONATE about coffee. We love coffee, and to truly love it, we must know it. Be that exploration via roasting, espresso, drip, pour over or any of the myriad of methods between green beans and your mouth.
If you're just looking to make money by opening a cafe and freeze dried coffee crystals is a consideration, I'd probably look at franchise options if I were you. That would take a lot of the planning on the "coffee side" of things and even the horrible coffee that tastes like burnt dirt I've had in some franchises would be a better option than serving instant coffee.
If you are actually, truly, wanting to learn more about coffee, learn for your benefit not for a business. I would probably wager that most professional quality roasters didn't start roasting to make money. They probably started out to improve their own coffee, for themselves, for family, for friends and once they became good at it, they realized they could sell it. If you don't know good coffee yourself, you can't hope to sell good coffee.
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