Bingo. If I'm talking to another nerd, then I go into specifics about acidity, clarity, body, mouthfeel, and so on. But to a more pedestrian coffee drinker (like the guy in the office next to me, who thought he was "hard-core" because he uses a press at home) I start with what he knows and work toward what he doesn't. That's because I like explaining this stuff to people who seem genuinely curious, on the off chance that I might convince them that, with a modicum of effort, they could really improve their coffee and enjoy it more. It's not about some esoteric knowledge I have, so I don't talk over his head with cupping-chart terminology.
Posted Wed Apr 25, 2012, 2:48pm Subject: Re: "It's kind of like French Press"
Americano - "it's kind of like French Press."
------------------------------------------ ----------------------------------------- Le café doit être noir comme le diable, chaud comme l'enfer, pur comme un ange, et doux comme l'amour.
"There is no right answer with coffee. There is only the elixir in your cup at the moment you partake."
"...I often say that when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind;..." - Lord Kelvin RECIPES thread => http://www.coffeegeek.com/forums/coffee/machines/585708
Posted Wed Apr 25, 2012, 4:44pm Subject: Re: "It's kind of like French Press"
After reading this far, I tend to agree with the non-OP side. But having said that, I'm afraid I'm about to fall into a third camp and the opposite extreme. I recently demoed a Bunn Trifecta MB and was so impressed that I ordered one. If someone asks me to describe what the brew compares to, I know they'll be annoyed when I reply, "It's almost exactly like another Trifecta."
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