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Starbucks Newest Big To Do
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CoffeeRoastersClub
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Posted Tue Jan 3, 2012, 11:06am
Subject: Starbucks Newest Big To Do
 

Introducing Starbucks Blonde Roast
Click Here (www.starbucks.com)

What brought this to my attention is I was at a Starbucks yesterday getting a caffeine fix, and they have it being advertised all over the place.

Len

 
"Coffee leads men to trifle away their time, scald their chops, and spend their money, all for a little base, black, thick, nasty, bitter, stinking nauseous puddle water." ~The Women's Petition Against Coffee, 1674

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Netphilosopher
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Posted Tue Jan 3, 2012, 11:33am
Subject: .
 

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Posted Tue Jan 3, 2012, 11:53am
Subject: Re: Starbucks Newest Big To Do
 

Click Here (www.home-barista.com)

"That second pop is where we found the sweet spot for the blonde roast" at the one minute mark of the video.
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Larryh86GT
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Posted Tue Jan 3, 2012, 3:36pm
Subject: Re: Starbucks Newest Big To Do
 

CoffeeRoastersClub Said:

Introducing Starbucks Blonde Roast
Click Here (www.starbucks.com)

I was at a Starbucks yesterday

Len

Posted January 3, 2012 link

Len - You should try roasting your own coffee..  :-)
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Nickfrogger
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Posted Tue Jan 3, 2012, 4:13pm
Subject: Re: Starbucks Newest Big To Do
 

Leave it to *$'s to consider 2nd crack a light roast... The name "blonde" properly reflects their espressos ;)
At least it's a (minute) step in the right direction.

~Nick

 
There's a big difference between drinking coffee to wake up and waking up to drink coffee.
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calblacksmith
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Posted Tue Jan 3, 2012, 5:05pm
Subject: Re: Starbucks Newest Big To Do
 

Wow, just past second crack is "light roast"
by their standard,I guess I like RAW coffee!

 
In real life, my name is
Wayne P.
Anything I post is personal opinion and is only worth as much as anyone else's personal opinion. YMMV!

Feed the newbs, starve the trolls and above all enjoy what you drink!
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Posted Tue Jan 3, 2012, 8:05pm
Subject: Re: Starbucks Newest Big To Do
 

The 2nd crack being "blonde" was amusing, but I laughed out loud at the "pinnacle of the specialty coffee industry". No one is doing what they do. Thank God.

 
My wife plans to sign me up for the first season of Coffee Gadget Hoarders.
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CoffeeRoastersClub
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Posted Tue Jan 3, 2012, 8:14pm
Subject: Re: Starbucks Newest Big To Do
 

Larryh86GT Said:

Len - You should try roasting your own coffee..  :-)

Posted January 3, 2012 link

Ha!  Actually some habits die hard.  About 10 years ago, before I started my coffee business, I used to visit Starbucks about twice a day.  I made some long lasting friends from the place (other customers, actually). Every now and then I'll drop in to see whats new, usually get a Pikes Place for a quick caffeine fix.  My favorite used to be their House blend, but they do not offer it "on tap" any longer..

I'm not a Starbucks hater.  Too much of that going around.  I appreciate how they raised the awareness of better coffee.  I can honesty say that if it were not for them I probably would not have explored roasting my own, which then became a little hobby, then of course I supplied friends, who then they wanted to  roast their own so I made roasters for them, etc.

I have found the "second crack" and it being a "Blonde Roast" a bit disingenuous, however.

Len

 
"Coffee leads men to trifle away their time, scald their chops, and spend their money, all for a little base, black, thick, nasty, bitter, stinking nauseous puddle water." ~The Women's Petition Against Coffee, 1674

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JPDyson
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Posted Wed Jan 4, 2012, 7:21am
Subject: Re: Starbucks Newest Big To Do
 

I don't get the impression they actually think this is a light roast as much as a light intensity; for one thing, Blonde as a descriptor of coffee would describe beans that haven't even reached first crack yet (read: undrinkable). Second, the language implies that they were aiming for light flavors/intensity as their primary goal (some coffees, even when roasted darker, still don't have a ton of what you might call "bold" flavor - I don't mean charr, I mean flavor). In other words, they want your grandma to drink Starbucks.

 
--Josh
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jwoodyu
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Posted Wed Jan 4, 2012, 7:40am
Subject: Re: Starbucks Newest Big To Do
 

The goal of every chain operations be they franchised or be they not is consistency in the product regardless of location. It's pretty clear Starbucks is no exception with judging by their equipment, training etc. IMO the darker your roast the harder it is to pick out differences in batches or beans for that matter. If you burn the crap out your beans they more likely to taste the same coast to coast, month to month or growing year to growing year. To me anyway its not intense its just burnt.

So burn the crap out of the coffee, junk it up a million ways, serve it in big gulp cups, build a culture around your crappy burnt ass product and store  and you have a receipt for a social phenomena.

 
Yes I put the BDB and CC1 in the same class, yes i have a reason for leaving SCG off my list, yes it is my opinion, yes it is subjective as opinions are by definition, no don't start a flame war because you disagree.
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