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MarkPrince
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Posted Tue Mar 22, 2011, 12:00am
Subject: Officina Rancilio Museum Visit, Road Reports
 

Officina Rancilio Museum Visit
Road Reports article by Mark Prince

Report on the Rancilio Museum in Parabiago, Italy, known as Officina Rancilio 1926, located in a new building standing where the original Rancilio factory was located.
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Weasel
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Posted Wed Mar 23, 2011, 11:51am
Subject: Re: Officina Rancilio Museum Visit, Road Reports
 

Thanks for posting, very interesting. I am curious about the lever machine you compare to Gaggia Crema machines. It looks like it could be the base of a ,40's era jukebox. Do you have a more complete shot of the machine? Nice to see all those vintage designs. The 1950's Horizontal reminded me of my great grandmother's car.
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andys
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Posted Wed Mar 23, 2011, 6:18pm
Subject: Re: Officina Rancilio Museum Visit, Road Reports
 

Please bring me back a Ducale, it would look terrific in my kitchen.

 
-AndyS
picture page:  http://flickr.com/photos/andy_s/sets/
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MarshallF
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Posted Fri Mar 25, 2011, 4:32pm
Subject: Re: Officina Rancilio Museum Visit, Road Reports
 

Thanks for the beautiful report, Mark. One more thing. Didn't they have a "Mark Prince/Silvia Shrine" somewhere?
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MarkPrince
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Posted Sat Mar 26, 2011, 11:20am
Subject: Re: Officina Rancilio Museum Visit, Road Reports
 

MarshallF Said:

Thanks for the beautiful report, Mark. One more thing. Didn't they have a "Mark Prince/Silvia Shrine" somewhere?

Posted March 25, 2011 link

My entire visit, everyone from Rancilio was thanking me for all the early "rah rah" stuff that I did for the Silvia. It was non-stop. I even met Silvia Rancilio (who the machine is named after) and she was gracious and thankful.

I also got asked why I thought the Silvia was so popular. I told them three things.

  1. It was really the first "serious looking" and serious built home machine of the current era - when the Silvia came out, you had the choice of aluminum boiler Gaggias, plastic Saecos, or what have you - the Silvia kicked things up a knotch.
  2. Andy Schecter and Greg Scace. Very simple - they put PIDs in a Silvia and change espresso. For a time there, Rancilio Silvias were the most stable temperature machines on the planet. So much came out of that - that rep (stable), hackable, and a kind of subtle nod of approval from the manufacturer / suppliers that, yes, go ahead and hack the Silvia
  3. Resale value. The Silvia's resale value is quite good. People who bought $395 Silvias often sell them these days for $500 used and get it.

And....

I really hammered home the point that the Silvia needs a successor, and the Silvia needs some new tricks.

Silvia with new tricks
I really tried to drive home the point that the Silvia should have a factory PID option. I think the message was heard.

Silvia's upgrade
Again, I hammered home the point about brand loyalty, love for the Silvia, and a sadness that Rancilio doesn't offer any kind of step up machine from the Silvia. The point was heard - and heard, and heard again. They even started discussing with me some possible configurations for a "Super Silvia"

And, I hammered home the point (as did all the attendees) about grinders and how they universally suck. Their engineers were listening.

Lastly. Guess how many Silvias Rancilio sold in 2010? I was freaked out by the number: 22,000 units worldwide. Their biggest year ever. Previous year was 17,000.

WOW.

Mark

 
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MarkPrince
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Espresso: KvdW Speedster
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Posted Sat Mar 26, 2011, 11:23am
Subject: Re: Officina Rancilio Museum Visit, Road Reports
 

andys Said:

Please bring me back a Ducale, it would look terrific in my kitchen.

Posted March 23, 2011 link

The Ducale is quite awesome, esp. in person. We talked to Rancilio about possibly doing their new Class 7 machine (debuting at SCAA Houston) - the dual lever model (they are still doing levers) with a Ducale Special Edition body style. They liked the idea.

Mark

 
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thing1
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Posted Tue Mar 29, 2011, 6:55am
Subject: Re: Officina Rancilio Museum Visit, Road Reports
 

Thanks for the great report.  And your photos are beautiful - great work with the camera!
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jpscoffee
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Posted Thu Mar 31, 2011, 5:32am
Subject: Re: Officina Rancilio Museum Visit, Road Reports
 

Mark, great shots and great descriptions!
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jimmygreen75
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Joined: 4 Dec 2013
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Location: Poland
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Posted Wed Dec 4, 2013, 10:37am
Subject: Re: Officina Rancilio Museum Visit, Road Reports
 

Interesting report, thanks
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