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Rancilio Factory Tour, Road Reports
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MarkPrince
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Posted Thu Mar 31, 2011, 12:00am
Subject: Rancilio Factory Tour, Road Reports
 

Rancilio Factory Tour
Road Reports article by Mark Prince

A tour of Rancilio's Factory in Parabiago shows how a state-of-the-art factory making some of the world's great espresso machines operates.
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Weasel
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Posted Thu Mar 31, 2011, 8:52pm
Subject: Re: Rancilio Factory Tour, Road Reports
 

As usual nice photos Mark, looks like you were having fun with the camera. The rain/reflections added nicely to the shots. I think you should provide a link (from this column, not just twitter) to the 'out takes' you posted on flickr. I think many of the readers would enjoy them as well. Also, nice to see the 'jukebox' in color, better!
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Weasel
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Posted Thu Mar 31, 2011, 8:58pm
Subject: Re: Rancilio Factory Tour, Road Reports
 

I guess I need to explain, my comments are in reference to the flickr out-take shots. Nothing against the shots for the article, but the out takes were more fun.
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MarkPrince
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Posted Thu Mar 31, 2011, 10:42pm
Subject: Re: Rancilio Factory Tour, Road Reports
 

Thanks! But one point - the outtakes were for the other report - the Rancilio Museum report, and not this one (the Factory Tour).

Here's the link to the outtakes:

Click Here (www.flickr.com)

Mark

 
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alanfrew
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alanfrew
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Posted Fri Apr 1, 2011, 4:12am
Subject: Re: Rancilio Factory Tour, Road Reports
 

Hi Mark, quick spelling edit, the Superautos are Egro, not Agro.

The thing that struck me most when I last visited Rancilio is that while they were quite dismissive about the domestic market (Silvia, Rocky etc.) it was even then a huge chunk of their cashflow and an even larger contributor to their profitability. If they had really been serious about it they could have easily tripled their domestic sales. Apparently selling huge numbers of domestic machines is less macho than "improving" your commercial machines by adding blue LEDs.

The Egro merger begins to make more sense when you look at how fast expert Italian baristas are being replaced by superautos and pod/Nespresso machines.

Alan
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MarkPrince
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Posted Fri Apr 1, 2011, 10:52am
Subject: Re: Rancilio Factory Tour, Road Reports
 

alanfrew Said:

Hi Mark, quick spelling edit, the Superautos are Egro, not Agro.

The thing that struck me most when I last visited Rancilio is that while they were quite dismissive about the domestic market (Silvia, Rocky etc.) it was even then a huge chunk of their cashflow and an even larger contributor to their profitability. If they had really been serious about it they could have easily tripled their domestic sales. Apparently selling huge numbers of domestic machines is less macho than "improving" your commercial machines by adding blue LEDs.

Posted April 1, 2011 link

Darn, I'd asked Glenn to do a quick fact check for me and he missed that too :) (Egro).

Re domestic market... they still do "push aside" the Silvia somewhat, but a jump from 17,000 machines in 2009 to 22,000 machines in 2010 has made a rather large impression on them. I really, really, REALLY hammered the point about the domestic market on my visit. Pretty much every opportunity, even at dinners. I'd joke about it, then get serious. I came at it from a perspective of brand loyalty, brand recognition (consumers have Rancilio on their counter, look for Rancilio more in cafes, talk about Rancilio to cafe owners etc), the lost income from an upgrade path, why the Silvia was popular, what it has historically done for Rancilio in the consumer market vis a vis brand loyalty, etc etc.

Their engineers on the last day started quizzing me about what a Silvia V2 might have, and what a Silvia upgrade might have (two machines, one a new Silvia, the other a more expensive machine Silvia owners would trade up to). That was encouraging.

Mark

 
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HTDAVE
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Posted Sat Jan 28, 2012, 11:15am
Subject: Re: Rancilio Factory Tour, Road Reports
 

Great job, fine photos!  Fascinating.  Thanks!
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sandumarianconstantin
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Posted Wed Feb 1, 2012, 1:03am
Subject: Re: Rancilio Factory Tour, Road Reports
 

Really like the photos .Thank you for sharing them .Do you have others ?? I want more ! :D :)
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jimmygreen75
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Posted Wed Dec 4, 2013, 10:41am
Subject: Re: Rancilio Factory Tour, Road Reports
 

great photos
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